Tag: rebranding

Tags & Packaging

Behind the Scenes

I’ve been working on making some changes? improvements? to some of my displays and packaging!

First up: price tags for festivals!

I love using hanging tags because it doesn’t harm the frame or leave sticky residue on the glass. In the past I will just take my tag punch and use white cardstock and that has worked wonderfully, but I thought I could elevate them and make them unique.

I spent some time thinking about what I could do different, and as I finished a watercolor painting it hit me: I use scrap watercolor paper for testing colors before putting it onto my piece, and then I just put it into the recycling when the paper is full. What if I used that paper as my hang tags? They’re making use out of something I’d normally get rid of, saves me money as I no longer need to buy cardstock, and it jazzes up my hang tags!

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Rebranding: Display Progress!

Art Shows, Update

One of my 2017 goals was to rebrand my business by changing up colors and making it feel more cohesive…and then a week later, I decided to rebrand the rebranding.

Confusing, I know.

I’m really loving the new direction the business is going in. I feel more confident with how it’s going to look, and I think the business as a whole will feel more cohesive. I tried to tailor most of the Drawing a Day challenge towards the landscape and natural feel, and honestly, the ones that fit that theme were my favorites and even lowered my stress levels while completing them!

I was excited to start making my vision a reality. The tablecloths and runners were already here, but the displays needed to be made. Here’s the look I was aiming for for my booth display:

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Gaslight Holiday Celebration 2016

Art Shows

Almost three weeks ago I participated in the Gaslight Holiday Celebration for the third time. This is such a special show for me: it’s right here where we live, our local library puts it on (and as I’m on the board, I get to help plan and prepare), and it marks the anniversary of my first show.

As much as I love this show (it’s my favorite one I do!), I was feeling a little let down at the end of the day. Part of that could have been that it was a very rough morning even before getting to the show, but it just felt different this year. I thought crowds were down (but I’m one of the only people who felt that way, so who knows?), and out of the three years I’ve participated, this was the lowest sales I’d ever had.

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I was set up next to a dear friend and fellow vendor; my youngest helped her set up Friday afternoon!

However, there were a lot of wonderful stories, and a lot of things were different after this show:

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