What a year 2016 was!
While looking back at my goals for the year, I realized the year flew by so fast I wasn’t able to accomplish them all. However, I accomplished some things that I didn’t even think were possible when I was planning for the year.
My goals for the year included:
Take more online classes. I had registered for six, but only took two. I did product photography and a pen, ink, and watercolor classes. I really learned a lot, and will definitely be using a lot of the photography tips in 2017 as I improve my product listings on Etsy.
Continue to better the quality of my work. Always an ongoing process, but I feel like I’m starting to get there! I just got a new flatbed scanner and a drafting table with a special light a couple months ago, so that should really help increase productivity and quality.
Look into festivals that better suit my products. Yes! I did this one! And when I set this goal, I didn’t even consider juried festivals, but I went out on a limb and applied to not only one, but TWO of them, and got into both! I still will be working on this one, but definitely have a better idea of what shows are really good ones for me now.
Keep better records. Hmm…I’m hit or miss on this one. But I’m really starting to figure out what works and doesn’t work for my record keeping, so I’m heading in the right direction at least!
Have better customer service. This year stretched me a bit. I had customers contacting me for things that I didn’t do, but after careful consideration, I decided to go ahead with it (like longer necklace chains and starting to ship internationally!). I did have one issue with a customer who was not happy with a necklace I sent out to him. However, I ended up with a 5-star review after fixing it and he was thrilled with the new necklace, so I guess I’m doing okay!
Continue to create more pieces. Well, this one was so-so. I haven’t tallied up all of my pieces that were created, but I did do some drawings, paintings, and tons of jewelry.
2017 will be bringing a lot of changes to my business, which I will update you all on shortly. Some of the things I’d like to have happen even with all of the changes are:
Have a monthly budget/record keeping day. I tend to not like paperwork (I would rather create!), but I can’t let it keep piling up all the time.
Hit 500 sales on Etsy. I think this one is manageable; I not only hit 100 sales, but also 200, and am really close to 300 sales. I will be working on better product photos and descriptions in hopes to reach that number.
Have 200 sales on Etsy in a year. I had close to that this year (including purchases from festivals, all which get recorded in my Etsy stats), so I’m hoping it’ll be achieved as well.
Complete 12 oil paintings. I think I only got 3 completed in 2016, so this one may be a challenge.
Complete my Drawing a Day challenge. Eek! I’m so nervous!!!! I’m still looking for ideas on what to draw, so if you think of anything, let me know!
Finish my rebranding. I’m working on that still right now (as debuted at my last festival), but there is still a long way to go. I’m also looking into new packaging for my prints and Boathouse books, and I think I have a few ideas for that as well.
Finish Boathouse books 3 and 4! I will be finishing up The Wrong Direction early on in 2017, and hope to complete book 4 and at least start book 5 as well.
So that’s my plan for the year, I’m excited to see what 2017 brings! What goals have you set for yourself this upcoming year?